After laying off almost 2,000 people, Xbox finds itself in a position at odds with the community-first image it has cultivated for itself.

  • I Cast Fist@programming.dev
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    4 months ago

    the tone around the (Microsoft-Actiblizzard) merger was largely dominated by vocally supportive Xbox players and commentators

    Excuse me, what? I guess my social bubble is thick as fuck, because I didn’t see a single person supporting that megacorp scale merger.

    These two concurrent pushes (of marketing good vibes image) resulted in a landscape that was, at best, reluctant to discuss the potential harm of its acquisitions and, at worst, actively rejected it because Xbox’s “good guy” image and messaging had so thoroughly seeped into the foundations of shared community spaces and broader gaming consciousness

    Feels like a load of bullshit, then again I don’t even know where the cool kids hang out, so it could be me.

    The superficial artifice of Xbox’s brand permeates every corner of video game marketing. It’s an endless parade of phrases that don’t quite mean anything and campaigns designed to romanticise and humanise the company’s seemingly bottomless appetite for growth at all costs.

    I guess this is why I didn’t buy into the previous paragraphs, I just assumed people were “too smart” to fall for so much corporate bullshit.

    Microsoft closed the day with a $3 trillion valuation for the first time in the company’s history.

    3 trillion with roughly 20k employees now. I wonder how much of that value is assigned to its workforce, like “of the 3 trillion our company’s worth, our workers are worth 100 billion” or something.

  • Sentient Loom@sh.itjust.works
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    4 months ago

    I’ve never encountered the ridiculous idea that Xbox was “community-first.” 100% of everybody has always known that Xbox and Microsoft are rapacious and exploitative hawkers. Nothing has been shattered here, except the financial stability of thousands of tech workers. Which is a normal part of the alienation of capitalist society.

    • Lath@kbin.social
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      4 months ago

      It also shows they have no idea what they’re doing. Redundancies are good for tech.

        • Lath@kbin.social
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          4 months ago

          I agree with that. So the contracts made beforehand should reflect this and expire naturally rather than actively laying employees off.
          Or is the title clickbait?

          If you need to fire a large number of employees then someone in management failed to manage.

          • Whirlybird@aussie.zone
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            4 months ago

            You’re forgetting there was a merger. Jobs that were necessary when there were 2 separate companies are now not necessary when there is only 1 merged company.

            Also it seems a large number of layoffs were for:

            • blizzards survival game that was reportedly in development hell after 6 years of development
            • the physical games department because Xbox is going all digital
        • snooggums@kbin.social
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          4 months ago

          Depends on the ratio to total employed. A team of 3000 with 2000 with nothing to do, for sure! 20,000 with 2000 as backups/currently learning the ropes? A bit more reasonable.

          • Whirlybird@aussie.zone
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            4 months ago

            You don’t employ people as backups. What you do is you share knowledge across the existing people so there is no single point of failure.

    • MrScottyTay@sh.itjust.works
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      4 months ago

      Will there is a distinction between the two though right? When you get fired, that’s it. You just stop working there. Being made redundant you also get given X amount of extra pay depending on their policies and the laws of where they are to make up for the time that they may be unemployed between jobs.

      • bobbytables@feddit.de
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        4 months ago

        Thanks for the insight! I look at it from a European/German perspective and here that distinction doesn’t really exist or doesn’t really make a difference. TIL!

        • Jakeroxs@sh.itjust.works
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          4 months ago

          It’s also worth noting when companies combine there are many positions that are redundant as things are shuffled around, that is literally different then just laying off people because of company performance or w/e

    • Empricorn@feddit.nl
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      4 months ago

      I’d go even further: “They were fired so rich executives and shareholders could become more rich.”