Correct - this was always going to be the case the moment IGN bought humble bundle. Any delay in getting to this point was a conscious decision about how fast to boil the frog - but IGN didn’t buy Humble Bundle because they believed in the mission of helping charities and indie game developers, they bought it because they believed they could make more money than they spent on it.
Judging by the stock price decline that didn’t start last week, but rather has been ongoing for
monthsyears, you’re spot on. This is exactly what the market was expecting.