I’m sure it been said already but:
The villain who wanted to change society for the better but took it too far (which invariably involves just doing something randomly evil with the implication that their criticisms are now invalidated)
Every time you read the next part of his “act” you think you can’t roll your eyes any harder, but then you can
Because it is an industry owned and controlled by 
, same as every other industry, and they hang out at the same resorts as the oil oligarchs
Might explain why the most misanthropic pick-me mofos I know brag about never smoking, and look down on people who do.
Yooo we got them making memes about us, for free and everything
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Why would you invoke the name like this 
You will watch the super bowl ad. You will drink the verification can.