• Lols [they/them]@lemm.ee
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    24 days ago

    im so glad that blizzards internal culture and conduct align with microsofts values enough for them to skip the hands-on approach theyve shown with other subsidiaries

  • Mikufan@ani.social
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    24 days ago

    I think thats the problem. But they bought the company for King not Blizzard.

    • Hypx@fedia.io
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      24 days ago

      Honestly, Microsoft bought them because they thought it can magically catapult them to #1 in the gaming industry. And they have, in a sense. The advantage of having so much money that you can buy your way into the industry. But the problem is that Microsoft has no idea what to do next.

      • Mikufan@ani.social
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        24 days ago

        Microsoft already had some actually good products that didn’t just market nostalgia to people simping for a company that treats woman like literal slaves while man have a fucking Bill Cosby Room…

      • Cyberspark@sh.itjust.works
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        24 days ago

        They know exactly what they’re doing. They’re playing the software game. Right now they’ve turned their development studios into marketing divisions for game pass. They don’t need to do anything special right now other than let their teams make games, put them on their subscription library and watch the money roll in.

        Versus Sony, which not too long ago was rabidly against anyone having crossplay with their console and is individually publishing titles.

        The thing is, for the most part it doesn’t matter who’s holding the strings so long as good games get made available for as many people as possible at a decent and not rising price point.

        The whole $70-80 free rise is being done by companies that are struggling to keep their foothold with their current MTX-based models.

      • khab@kbin.social
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        24 days ago

        MS has been doing that for over 20 years, no news there. The reason for acquiring is to deny acquisition to others, and to ensure MS’s ecosystems have software, I imagine.