It’s hard because Mozilla need money to survive, and the world needs Mozilla, but it’s been hard for them to find a stable source of funding. Mozilla relying on their main competitor (Google) for most of their income is a massive risk. I can understand why they’re trying approaches like this, even if the users don’t like it.
Does anyone here have a suggestion as to a better way for them to increase their income?
Mozilla has been a non profit for as long as I can remember, but they were never fully backed by volunteers. They managed to drag Firefox out of Netscape before that collapsed and worked on it, together with Thunderbird, but they have always paid at least a few people to do the work.
You can still work on Firefox as a volunteer, though.
I think they should move firefox development back from mozilla corp to mozilla org, so the development process can be funded with donation again.
For example, wikipedia development and operation are funded by donations to wikimedia foundation, there is a commercial corp (wikimedia enterprise) but they’re not in charge of development and operation of wikipedia.
Firefox, on the other hand, is entirely funded by mozilla corp. Any money donated to mozilla foundation is not used to fund firefox development. Instead, firefox development must be funded from search engine deals and ads. Why can’t the community chip in to keep firefox alive?
The percentage of users that donate to open source projects they use is very low, and I’m not sure that’d significantly change just because Mozilla start asking people to do it.
Firstly, that’s not a scaling problem, you’re talking about poor uptake.
Secondly, the reason so few users donate to open source projects is because these projects are so poorly marketed to potential supporters. That’s why a sophisticated organisation like Mozilla is so well placed to sell the stories behind some of these projects.
Thirdly, the percentage of users that click on ads and shopping is also very low. Particularly amongst more technical users.
Fourthly, this plan would actually drive users to Firefox. If Firefox is promoting donations for say, LibreOffice, then they would naturally have an interest in promoting Firefox.
With the advent of enshittification, free-as-in-beer tech is dead. I think people are realising that things need to be paid for. It’s very defeatist to just say “no one contributes to open source”. Why not try to find the format within which people might contribute?
Secondly, the reason so few users donate to open source projects is because these projects are so poorly marketed to potential supporters.
That is a huge assumption to make without data to back that up. Do you have a list of open source projects with high numbers of user donations, with evidence that the numbers are due to marketing? Barring that, I think this is pure speculation.
Secondly, the reason so few users donate to open source projects is because these projects are so poorly marketed to potential supporters. That’s why a sophisticated organisation like Mozilla is so well placed to sell the stories behind some of these projects.
This is definitely a good point.
the percentage of users that click on ads and shopping is also very low.
You’d be surprised. I’ve worked in ad tech. Retargeting ads (where you see ads for items you’ve viewed in the past) and abandoned cart ads (which you see if you add items to your cart but never check out, sometimes with a discount coupon attached) have very good clickthrough rates. Targeting based on customer list performs pretty well too.
1100 people does sound like a lot, but some of those employees are probably working on things other than the browser. I wonder how many people work on Google Chrome in comparison.
Firefox Monitor and Firefox Relay are good ideas for subscription services that may be useful to users and hopefully get revenue.
When I looked closely at Firefox Relay, the email feature was redundant because I also have a service which does this, and the phone feature isn’t available yet. Looking at Firefox Monitor and the list of companies/brokers it monitors, these appear focused on the US which isn’t where I live.
I hope they can get revenue by promoting these services and making them useful for more people. This would be better than showing ads. I’d pay for a useful service, not to have an-free experience for something which is freely available with ads.
It’s hard because Mozilla need money to survive, and the world needs Mozilla, but it’s been hard for them to find a stable source of funding. Mozilla relying on their main competitor (Google) for most of their income is a massive risk. I can understand why they’re trying approaches like this, even if the users don’t like it.
Does anyone here have a suggestion as to a better way for them to increase their income?
Wasn’t firefox a volunteer open source project at one point?
Mozilla has been a non profit for as long as I can remember, but they were never fully backed by volunteers. They managed to drag Firefox out of Netscape before that collapsed and worked on it, together with Thunderbird, but they have always paid at least a few people to do the work.
You can still work on Firefox as a volunteer, though.
I think they should move firefox development back from mozilla corp to mozilla org, so the development process can be funded with donation again.
For example, wikipedia development and operation are funded by donations to wikimedia foundation, there is a commercial corp (wikimedia enterprise) but they’re not in charge of development and operation of wikipedia.
Firefox, on the other hand, is entirely funded by mozilla corp. Any money donated to mozilla foundation is not used to fund firefox development. Instead, firefox development must be funded from search engine deals and ads. Why can’t the community chip in to keep firefox alive?
I’ll happily donate 5 bucks now and again to Firefox development, but I don’t want my donation to go to a 5-6 million dollar CEO salary.
…and there is no way to do that, currently.
Which is why I’m not donating right now, even as a satisfied user of Firefox for 15+ years.
MozillaCoin /s
Hey what if instead of free adblock, we charged people for it? Also I’ll use a little bit of the profits to try banning gay marriage.
Nah, I think it’d be called something like… Mozilla Attention Token.
Become a donation gateway for other opens ourselves projects.
Tell me about some cool opensource project on my new tab page, optional 1 click donation. Skim a few percent.
This way everyone else will promote firefox.
That’s not something that’d likely scale enough to bring any meaningful sum of money.
Even then it targets a tiny, tiny minority of their even current userbase, let alone if they want to approach more “average” users.
Why wouldn’t it scale?
The percentage of users that donate to open source projects they use is very low, and I’m not sure that’d significantly change just because Mozilla start asking people to do it.
Firstly, that’s not a scaling problem, you’re talking about poor uptake.
Secondly, the reason so few users donate to open source projects is because these projects are so poorly marketed to potential supporters. That’s why a sophisticated organisation like Mozilla is so well placed to sell the stories behind some of these projects.
Thirdly, the percentage of users that click on ads and shopping is also very low. Particularly amongst more technical users.
Fourthly, this plan would actually drive users to Firefox. If Firefox is promoting donations for say, LibreOffice, then they would naturally have an interest in promoting Firefox.
With the advent of enshittification, free-as-in-beer tech is dead. I think people are realising that things need to be paid for. It’s very defeatist to just say “no one contributes to open source”. Why not try to find the format within which people might contribute?
That is a huge assumption to make without data to back that up. Do you have a list of open source projects with high numbers of user donations, with evidence that the numbers are due to marketing? Barring that, I think this is pure speculation.
Of course it is.
That said, do you think it’s unrealistic to suppose that marketing might improve revenue? I do not.
This is definitely a good point.
You’d be surprised. I’ve worked in ad tech. Retargeting ads (where you see ads for items you’ve viewed in the past) and abandoned cart ads (which you see if you add items to your cart but never check out, sometimes with a discount coupon attached) have very good clickthrough rates. Targeting based on customer list performs pretty well too.
In any case, I really doubt they could make even 1% of what they currently make with the Google deal. AFAIK they make around $400 million per year from that deal: https://www.pcmag.com/news/mozilla-signs-lucrative-3-year-google-search-deal-for-firefox
It’s hard for them to find a stable source of funding for the massive size of their org, correct.
But how many developers do you need to create a great browser? They don’t need 1100 people, that’s for sure.
1100 people does sound like a lot, but some of those employees are probably working on things other than the browser. I wonder how many people work on Google Chrome in comparison.
Firefox Monitor and Firefox Relay are good ideas for subscription services that may be useful to users and hopefully get revenue.
When I looked closely at Firefox Relay, the email feature was redundant because I also have a service which does this, and the phone feature isn’t available yet. Looking at Firefox Monitor and the list of companies/brokers it monitors, these appear focused on the US which isn’t where I live.
I hope they can get revenue by promoting these services and making them useful for more people. This would be better than showing ads. I’d pay for a useful service, not to have an-free experience for something which is freely available with ads.