we’re right back to the Vimes’ boots theory – it’s not that shoppers don’t care about the destruction of the planet, it’s that they have no other option – when your choice is shopping at Walmart or freezing your ass off, telling them to just buy less ain’t gonna cut it

It’s sad that most people are commenting without even reading the article nor watching the mockumentary. We can be better than this :)

I watched it and it has some nice jokes and sketches in it. There is no blame, just plain explaining some psychological mechanism and also even mocking the corporate greenwashing.

It does not address capitalism, yes. It pushes Patagonia, yes. Still, it’s a good little video, I would send it to people around me if it was in my language.

(also hard not to see this as yet another Patagonia publicity stunt)