It’s a marketing and publicity stunt, kinda like Nothing’s fiasco with the Sunbird app. The goal is to get people talking about them and come out looking like the good guy underdog vs Apple. To be fair their plan is probably working judging by how many people are jumping out in front of Beeper and condemning “Big Apple”, even though Apple is just doing what any service provider should be doing.
It’s probably the best and fastest “AI-powered search” I’ve tried so far. Think of it as a search engine on steroids, which can handle complex questions and give you tailored responses. It’s also one of the few that really jumped out of the “text-based” chat format and really embraced more modern multimedia interface.