Lets assume you’re toasting white bread and you want it a little bit toasted - a long way from burnt. Which way do you turn the dial? Towards the black toast picture where the indicator is thickest? Or towards the white toast picture where the indicator is smallest?
It’s not what you’d hoped and you’ve just burned 6 slices of bread.
Does the dial stop turning when it hits the maximum distance in either direction? The only thing that would make it hard to know what it’s set to is that the dial has no indicator of which setting it’s at.
If it has a maximum turn limit, just crank it all the way to one direction and then mark the dial with a white out pen or something.
If it just goes 360 degrees in both directions… Get a new toaster oven. This one is shit.
Edit: Wait there is a little dot above the knob; does the whole knob and the hashmarks around it turn? Line up the pictures with that white extrusion above the dial.