6. Reddit’s future depends on advertisers—they contribute 98% of revenues.

Honestly, I was relieved to learn that.

I feared that Reddit was making boatloads of money from selling users’ private information—or cutting other deals that make me squeamish, like its AI agreement.

I was also pleased to see this disclosure in the public filing:

Reddit stands for privacy. Redditors have complete control of their identity and are empowered to share as much or as little personal information as they want. Redditors do not reveal information about each other without permission, and Reddit does not use nonpublic information about Redditors without their consent.

That last paragraph is complete bullshit and they’re leaving out that people have deleted their comments and they’ve been brought back, Spez went in and modified users comments for revenge and they shadow ban comments. Also, that advertising is “organic” advertising, so it’s being submitted as real when it’s fake. I wouldn’t be surprised if they’ve been selling user’s data all along.