CEOs of companies that are adjacent to technology desperately want to ensure that their company isn’t seen as “outdated”, almost more than they want to actually not be outdated.

So when a technology comes that everyone in tech leadership is saying is the bestest, they want to make sure everyone knows they’re totally with it, whatever the cool kids are talking about.

Hype train goes chugga chugga.

As the hype train slows, they still need to be onboard, but they set expectations based on what their people are actually telling them.

So this is the CEO yelling to do something, and then the news slowly percolating back from the tech people that they can, but only a handful of projects can do so in a way that makes sense, has impact, and doesn’t disrupt a timeline or budget in a way that requires shareholder disclosure.

Or finding much of it poor quality.

Option 4: It’s modern SqEnix, their executives couldn’t profit from selling popcorn at a movie theatre.