This is quite exciting in that it removes plastic waste. I see no reason why different companies can’t make different shape ones to maintain their lock-in. I expect a knock-off market to pop-up, but that exists with plastic pods too. It’s a step in the right direction at least.
Is it a step in the right direction, or is it a refinement to the sinister system that is sending us down the drain?
Especially when you could just buy a sack of coffee instead of disposables or single use.
It can be both