An old guitarr being played and recorded, the microphone is connected to a bright white cable going off screen.
An old camera lens mounted on a new camera body taking pictures of different subjects, a bright white cable is connected to the camera and goes off screen.
A few old tubes of paint are squeezed out onto a class painter’s palette, a bright white cable goes from the palette off screen.
An old arcade cabinett being played and enjoyed, the camera zooms out through the arcade and a bright white cable from the cabinett goes offscreen.
An old typewriter being typed on, with a bright white cable going from it offscreen.
An old cash register in an old general store, bright white cable goes from the register off screen.
An old film projector playing in an old cinema, bright white cable goes from the projector off screen.
A DJ playing an analog turntable, bright white cable goes from the turntable off screen.
A nurse in a retirenment home reads a binder of medical data, bright white cable from the binder goes off screen
It keeps going like that, and at the end you see all the white cables connected to a hydraulic press that starts opening, revealing the iPad Pro, showing scenes from every clip we saw before.
I am an IT technician and have been for the last decade and a half, I have no real desire to switch fields, though I would not decline a fat creative consultant check from Apple if they use my idea…
They could have made a more caring ad…
An old guitarr being played and recorded, the microphone is connected to a bright white cable going off screen.
An old camera lens mounted on a new camera body taking pictures of different subjects, a bright white cable is connected to the camera and goes off screen.
A few old tubes of paint are squeezed out onto a class painter’s palette, a bright white cable goes from the palette off screen.
An old arcade cabinett being played and enjoyed, the camera zooms out through the arcade and a bright white cable from the cabinett goes offscreen.
An old typewriter being typed on, with a bright white cable going from it offscreen.
An old cash register in an old general store, bright white cable goes from the register off screen.
An old film projector playing in an old cinema, bright white cable goes from the projector off screen.
A DJ playing an analog turntable, bright white cable goes from the turntable off screen.
A nurse in a retirenment home reads a binder of medical data, bright white cable from the binder goes off screen
It keeps going like that, and at the end you see all the white cables connected to a hydraulic press that starts opening, revealing the iPad Pro, showing scenes from every clip we saw before.
My goodness. If you don’t work in advertising, then get your arse into it now.
Or preferably, don’t.
I am an IT technician and have been for the last decade and a half, I have no real desire to switch fields, though I would not decline a fat creative consultant check from Apple if they use my idea…