EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, “…Advertising has an opportunity to be a meaningful driver of growth for us.” He then continued, “…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences.”
Many words come to mind when i think of EA and “thoughtful” is an antonym of most of them.
Oh, they’re putting a lot of thought into it I’m sure.
That thought being “Money, Money, Money, Profit, Profit” of course.
And I am looking at never purchasing another EA game in my lifetime.
“Its in the game!”… Ads, that is.
Thoughtful about squeezing more money out. Didn’t they already do this in one of the older battlefield games, I think it was 2142?
EA will do anything but making good complete experiences.
