Microsoft’s announcement: “We are introducing a new Game Pass recommendation card on the Settings homepage. The Game Pass recommendation card on Settings Homepage will be shown to you if you actively play games on your PC. As a reminder – the Settings homepage will be shown only on the Home and Pro editions of Windows 11 and if you’re signed into Windows with your Microsoft account.”
It’s like back in the day when everyone used Internet Explorer for their web browser. There’s little to nothing in the marketplace indicating to them that an alternative exists in the first place, let alone that they could switch to it.