That’s true, but there still a very big difference between aggregated data on ad-driven models and individualized psychographic profiles. The latter is terrifying and should not even exist. However, the US government is ok with them as long as they reside in the possession of US businesses.
For those of you unfamiliar with the insane detail of psychographic profiling, there’s a very accessible documentary on Netflix called “The Social Dilemma” that is worth the watch. For those who are unaware of how psychographic profiling can influence perceptions of the world, there’s another called “The Great Hack” about Cambridge Analytica’s influence on Brexit and the 2016 US election. Both are narrated and written by experts in their respective fields.
That’s true, but there still a very big difference between aggregated data on ad-driven models and individualized psychographic profiles. The latter is terrifying and should not even exist. However, the US government is ok with them as long as they reside in the possession of US businesses.
For those of you unfamiliar with the insane detail of psychographic profiling, there’s a very accessible documentary on Netflix called “The Social Dilemma” that is worth the watch. For those who are unaware of how psychographic profiling can influence perceptions of the world, there’s another called “The Great Hack” about Cambridge Analytica’s influence on Brexit and the 2016 US election. Both are narrated and written by experts in their respective fields.
this is all based on the assumption that the data is safe… it is not.