• macniel@feddit.de
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    7 months ago

    To this articles question on why apple should care about EUs 500 million citizens when they have trillions of Dollars. Well given that the USA only has 333 millions I would say they should care a lot.

    • RidcullyTheBrown@lemmy.world
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      7 months ago

      As of the second quarter of fiscal year 2024, the Americas held around 41 percent of the revenue, whereas Europe came in second with roughly over 26.5 percent.

      source

      As the second largest revenue generator, Europe has a powerful voice.

      • kirklennon@kbin.social
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        7 months ago

        The EU is only one chunk of Apple’s “Europe” segment, which is defined as “European countries, as well as India, the Middle East and Africa.”

        • ozymandias117@lemmy.world
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          7 months ago

          Most companies group MENA separately. They must sell so few devices there that they don’t want to show the numbers separately

        • rottingleaf@lemmy.zip
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          7 months ago

          And I think a lot of that revenue is in the Middle East to be honest. Those are poorer parts of the world, but with very bad culture of demonstrative consumption.

          Still, how big this is for Apple is important only for Apple users. While creating a culture of not fucking around is important for everyone.

          So I’d say the EU should cut Apple down right now. They’ve made a lot of bad faith and faux compliance actions. Just ban them. I’m confident there’s much more than one reason justifying that legally. No, that company doesn’t help innovation, education and whatever else.

    • IWantToFuckSpez@kbin.social
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      7 months ago

      Apple needs to realize that the EU doesn’t care if they left. They barely pay any taxes in the EU and don’t even create much economic value. Since most Apple jobs in the EU are in retail, businesses administration and tax evasion. They don’t produce shit here.

      • SlopppyEngineer@lemmy.world
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        7 months ago

        Meta tried to do the same. The EU response was to ask when they’d leave to plan the going away party. Meta was a lot less confrontational after that.

        • Lvxferre@mander.xyz
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          7 months ago

          I think that the EU is fully aware that what makes those extra powerful is network effect. And, once they’re gone, something else pops up in their place. The case of Germans using WhatsApp for example would become inconvenient for them for fifteen whole minutes, then they’d jump into an alternative, and business as usual, without Faecesbook/Merda meddling.